The personal brand statement can be considered as a major component for differentiating an individual from the rest of the candidates in a proper manner. The importance of the cover later can allow an individual to target the required hob and the perfect employer in a proper way. On the other hand, it can be stated that the purpose of the cover letter includes the introduction of an individual to the company demonstrating own interests (Pennington et al. 2014). Mention the interests; it will be easy for the candidate to find the vacancies within the organization.